strategic brand consulting
5 Critical branding challenges that drain your budget
common roadblocks
Discussion gets lost in management layers
Groupthink stifles vital innovation
Indecision leads to branching & costly detours
Subjective objections derail progress
Past attachments undermine future growth
It can be quite the task for marketing directors... so, LumoLab have been busy on a new formula.
Trevor's communication is amazing, probably one of the best I’ve dealt with.
Kristy Reilly
ChIEf executive officer
Gold Industry group AUstralia
ChIEf executive officer
Gold Industry group AUstralia
Flipping the switch with
our SinglePoint framework
1 / trim down complexity
Direct connection to one enterprise-level Brand Principal who integrates strategic planning, design execution, asset development and lead generation.
The result? An agile, integrated journey that stabilizes objections, and offers a simpler, direct, single point of expertise.
2 / deep audience profiling
Intelligent buyer profiling helps unmask market blind spots and opportunities.
We build intrigue and guide prospects with less effort, by richly integrating brand, data and sales disciplines.
The result? Truly performant branding served within an agile process.
3 / smoother internal buy-in
Spotlights offer an in-development peek into our design practice; revealing how elements plug into your brand's language landscape.
The result? Spend less energy on internal buy-in, as project clarity helps to align all involved.
4 / smooth development
Use our structured feedback framework ForwardCycle to lead your internal branding discussions.
The result? Release blockages in the project flow to get to completion on time and on budget.
Single point
Enterprise-level Brand Principal engages directly with you, to plan, write, design, build, advertise and generate leads.
dolphin-level streamlined
no management layers
Customer aligned
Agency calibre
data-led design
Your core brand idea built on intelligent buyer profiling, and lead generation preparedness.
INTERNAL BUY-IN
Deep buyer analysis
strong emotional hooks
Our strategic framework and thoughtful progress updates help foster internal buy-in.
Re-energize a sophisticated brand with large, highly diverse audiences
Brand Ecosystem
Custom Branded Imagery
Brochures & Banners
Accelerate an innovative, software brand with growing global reach
Product branding
Advertising
event branding
3d & Animation
Office interior Graphics
Why consider engaging LumoLab?
trust
86% of our clients engaged our expertise across 3 or more years.
communication
Clients say we create clarity and ease for them as Marketing Directors.
complexity
Our deep expertise means we can navigate detailed rebrands.
Establish momentum for an inspired childhood education startup
brand ecosystem
3D Visuals
Instructional design
website
Realign messaging and market presence for LA based bookkeeping firm
brand ecosystem
website
Advertising & Content
Lead Generation
81% of consumers say trust is essential before making a purchase.
Edelman
70% of buying decisions occur before any sales interaction
Hubspot
Four data points all business owners should know.
4/10 buyers equate amateur branding with low-quality products/services.
38%
of website visitors leave immediately due to unappealing branding.
They have 6.5x less interaction than competitors.
21%Bad branding reduces word-of-mouth recommendations by one-fifth.
13%Strong brands command higher price premiums than competitors.
Some poorly resolved brands sacrifice 30% potential price margins to competitors.
Launch and connect a body care concept with sophisticated health-aware buyers
Brand Ecosystem
Packaging Concept
Launch and grow an audience around an innovative bakery crossover
brand ecosystem
Content & Social
Photography
website
Words from our clients
OPEN
Trevor's communication is amazing, probably one of the best design consultants I’ve dealt with.
Kristy Reilly
ChIEf executive officer
Gold Industry group AUstralia
ChIEf executive officer
Gold Industry group AUstralia
The sophistication of our Global Insight Reports have strengthened our status and our work with executives.
Xavier Evans
principal consultant
slate Advisory / State of Play
principal consultant
slate Advisory / State of Play
He brings deeply thoughtful, intellectual curiosity, and clearly unpacks how and why things are important from a strategic view.
David dunstan
Global Marketing Director
Micromine
Global Marketing Director
Micromine
Position with authority within the industrial space
Brand Ecosystem
3D Visuals
brand imagery
