MICROMINE

We helped build Micromine's brand authority and trust in the mining technology space.
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Industry

Commercial Technology
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Key Project

Brand & Marketing Assets
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Tenure

2020-24

Micromine brings software innovation in the mining space, packaged within a trusted, collaborative client experience.
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The brand's architecture is built upon five core pillars:
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⇢     Mining Software Solutions
⇢    Excellence in Product Design
⇢     Client Support & Partnership
⇢     Delivering on Value
⇢     Dedication to Innovation

This business identity is Micromine's strategic core, message, mission, and voice.

He's not a designer that does things superficially. He brings a pragmatic and rational mindset to crafting our assets.

David Dunstan
Global Marketing Director
Micromine
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He brings a great mix of creativity and reliability, always responsive, open to feedback and consistently meeting deadlines.

I’d gladly recommend Trevor to anyone looking for a skilled and dependable designer.

Product Marketing Manager
Micromine
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The brand's ecosystem mirrors the intelligence and ease customers experience.
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Precision-built branding tailored specifically to buyers in the mining tech marketplace.

Trevor was instrumental in shaping our corporate brand, delivering design that was both visually striking and strategically grounded.

Eaton Lee
Global Marketing Executive
Micromine
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Sample project
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lumolab's contribution

Building brand authority across four years
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105major projects, campaigns and events for which we've provided marketing execution.

LUMO LAB

350+brochures, ads, decks, event & brand assets to execute marketing & sales actions.

LUMO LAB

Trevor unpacks why things are truly important, rather than simply offering refined design.

David Dunstan
Global Marketing Director
Micromine
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A yellow and purple background with a quote about jobs

LumoLab's approach to branding is based not on style trends, but is instead informed by customer motivations and how your unique offer connects with their needs.

He brings a great mix of creativity and reliability, always responsive, open to feedback and consistently meeting deadlines.

I’d gladly recommend Trevor to anyone looking for a skilled and dependable designer.

Product Marketing Manager
Micromine
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We rely on the brand and the sales team to frame the offer through the lens of the expert mine specialist.

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Sample project
Sample project
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