>>> MICROMINE  >>>

One language that holds
from the sales deck
to the adoption event.

Micromine needed a global software brand that the marketing team could run with. Sharp and memorable in the sale, and familiar at client onboarding.

Industry

Commercial Technology

engagement

Brand and Marketing

Tenure

2020-24

40

months working beside the marketing team

Sample project

350

marketing and sales assets built

105

campaigns supported

>>>

We mature the expression of the promise, instead of restarting at every campaign.

Enabling sales to frame the offer the way a mine specialist actually sees it. Carried through post-sale, this made client onboarding smoother.

We matured the language across four years of major growth. One LumoLab principal present through the entire tenure.

I’d gladly recommend Trevor to anyone looking for a skilled and dependable designer.

Tatiana
Product Marketing Manager
Micromine

Trevor brings a pragmatic and rational mindset to crafting our assets. He isn't a designer that does things superficially.

Trevor's intuitive and thoughtful design process saved us dozens of iterations.

David Dunstan
Global Marketing Director
Micromine

Trevor distilled brand values into clean, confident visuals that sharpen our positioning and unified across touchpoints.

Eaton Lee
Global Marketing Executive
Micromine

Sample project

Icons lift each key product feature and improve sales retention
without dressing it up.

A yellow and purple background with a quote about jobs
Sample project