Weight for the industry. Warmth for the community.
GIG had to speak to the gold sector and to the people around schools, sports, and universities without sounding like two brands.
Industry
National Industry Body
engagement
Brand Revitalization
Tenure
2023-25
One language, one system with enough weight for the industry and enough warmth for the community.
Industry weight lives in the mark and in the language of the sector, and the newly refined logomark.
Community warmth lives in the work with schools, sport, and universities. Same system. Different register.
Trevor will think deeply on your problem and arrive at a meaningful solution.
Kristy Reilly ChIEf executive officer Gold Industry group AUstralia
The youngest audience needed a way in without breaking cohesion for everyone else. Nuggles carry the brand there.
His eye for detail and knack for turning complex ideas into clean, engaging visuals.
Jared Butt Marketing & Comms Manager
One of the most reliable designers I’ve worked with — creative, strategic, and calm under pressure. A true creative partner and a pleasure to work with.