We assisted with Gold Industry Group's recent strategic brand refresh.
National Industry Body
Brand Revitalization
2023-25
The Gold Industry Group is a unifying force for participants within Australia's gold sector.
It reaches audiences across Australia, both within and beyond its industry circle.
The organisation runs long-term, high engagement activities across schools, sports, universities and industries. Foundationally the client wanted greater clarity and cohesion to how the brand speaks and engages across these diverse spaces.
The refreshed brand architecture is built on three foundational pillars:
⇢ Heritage + National Identity
⇢ Sustainability + Community Trust
⇢ Future Value + Innovation
Upon launch, the refreshed brand reinforces the humanity and mission within GIG's role as a community catalyst.
Kristy Reilly
ChIEf executive officer
Gold Industry group AUstralia
ChIEf executive officer
Gold Industry group AUstralia
LumoLab will think deeply on your problem and arrive at a meaningful solution.
lumolab
Driven by buyer motivation and behavioural insights, the brand refresh connects powerfully and makes room for cultural stories that build trust.
53page brand implementation manual including copy writing.
Jared Butt
Marketing & Comms Manager
Gold Industry group AUstralia
Marketing & Comms Manager
Gold Industry group AUstralia
He has an incredible eye for detail and a real knack for turning complex ideas into clean, engaging visuals.
Jared Butt
Marketing & Comms Manager
Gold Industry group AUstralia
Marketing & Comms Manager
Gold Industry group AUstralia
One of the most talented and reliable designers I’ve worked with — creative, strategic, and calm under pressure. A true creative partner and a pleasure to work with.
The brand system has 'extensions' that to appeal to youth, without sacrificing vital cohesion.
A series of characters we've called Nuggles appeals to the youngest.
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LumoLab helps create tangible business value.
If you're keen to explore a refreshed, cohesive vision of your brand, consider downloading our Stress-Free Branding Blueprint, available for free below, until 25 June 2025.
