LumoLab brand insights

Understanding Brand Development Investment & ROI

Brand development is a critical investment that drives measurable business outcomes.
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Research consistently shows that strategic branding efforts deliver quantifiable returns across both short-term sales metrics and long-term market positioning.

The Business Case for Brand Investment
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Nielsen's research demonstrates a direct correlation between brand strength and revenue: a 1-point gain in brand metrics (such as awareness and consideration) drives a 1% increase in sales.

This relationship underscores why companies across industries prioritize brand development as a core business strategy.
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short term outcomes

Strategic brand development delivers immediate, measurable impacts:
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⇢  Generate 90% more inbound calls
⇢  31% incremental sales
⇢  Lift buyer intent by 53%
⇢  Lift buyer perception by 40%
⇢  Improve word of mouth by 21%
⇢  Retain 38% more website visitors
Long term outcomes

Beyond immediate sales impacts, comprehensive brand development creates lasting competitive advantages:
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⇢  Build and scale audiences around your brand
⇢  Lift visibility & stake a distinct space in the market
⇢  Provide investors clarity on brand value
⇢  Launch & position a new or updated product
⇢  Craft a compelling, cohesive offer
ROI Benchmarks for Brand Investment

Companies investing in comprehensive branding systems achieve:
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⇢ Generate 90% more inbound calls
⇢ 3.2x ROI on advertising spend (Setsail Marketing data)
⇢ 42% lower cost per lead compared to companies with weak brand foundations
⇢ Critical insight: A brand loses approximately 2% of future revenue for every quarter it stops advertising (Nielsen), highlighting the importance of sustained brand investment.



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What Drives Brand Development Costs?
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Core Investment Components

Strategic Foundation

Visual Identity System

Digital Presence

Content & Messaging

Premium Assets

2k to 15k
Market research and competitive analysis
3kto 25k
Logo design and brand mark development
5k to 50k
Website design and development
2k to 20k
Brand voice and tone guidelines
10k to 100k
Video production and animation
Customer profiling and persona development
Brand positioning and messaging architecture
Value proposition development
Color palette
Type and test system
Brand guidelines and usage rules
Marketing collateral guidance
Content strategy and copywriting
User experience (UX) design
Mobile optimization
Core messaging framework
Website and marketing copy
Blog content foundation
Custom illustration and photography
Interactive experiences
Physical brand activations


A Comparison between different types of branding providers.‍

Spend in United States (in USD)

$250-500

500-3K

5-22K

22-42k

60-250k +

Crowdsourcing
Freelance Marketplaces
Independents
Creative Studios
Enterprise Agencies
Logo design only
0-5%
lift in buyer intent
Logo + minimal brand guidelines
5-20%
lift in buyer intent
Branding + website
30-60%
lift in buyer intent
Branding
+ Website
+ Copywriting
+ Social/Advertising

40 - 100%
lift in buyer intent
Premium Branding
+ Website
+ Copywriting
+ Social/Advertising
+ Top Tier 0.1% Creative Assets
(Video / Animation / Illustration)
+ Public Relations
+ Physical Activations
150 - 300%
lift in buyer intent
Important note: Sales volume gains shown are potential outcomes and depend heavily on execution quality, market conditions, and integration with broader marketing efforts.
The figures shown exclude media costs (advertising spend on platforms like Meta, Google, or LinkedIn).



LumoLab offers a streamlined experience, with a direct line to your branding consultant, who also serves as your principal designer.
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8K

12K

22K

34K

50-75K

LumoLab
Small Business 
Starter Package
LumoLab
Small Business 
Foundation Package
LumoLab
Small Business Premium Package
LumoLab
Business Premium Package
LumoLab
Franchise/Corporate Premium Package
Branding
30%
lift in buyer intent
Branding
+ Landing Page
+ Copywriting
40 - 50%
lift in buyer intent
Branding
+ Small Website
+ 6 page Blog
+ Copywriting
40 - 80%
lift in buyer intent
Branding
+ Regular Website
+ 6 page Blog
+ Copywriting
+ Lead Generation (High Value Content Offer)
80 - 120%
lift in buyer intent
Branding
+ Website
+ 6 page Blog
+ Copywriting
+ Lead Generation (High Value Content Offer)
+ Top Tier 0.1% Creative Assets (Video / Animation / Illustration)
120 - 200%
lift in buyer intent

81% of consumers say trust is essential before making a purchase.

Edelman

70% of buying decisions occur before any sales interaction

Hubspot

Data on Branding and its impacts.
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4/10 buyers equate amateur branding with low-quality products/services.

Bronze paper clip turned to a 30 degree angle and cropped off at the side for placement on the side of the visible browser window

38%

of website visitors leave immediately due to unappealing branding.

They have 6.5x less interaction than competitors.

21%Bad branding reduces word-of-mouth by one-fifth.

74% of S&P 100 companies rebrand within their first 7 years. Established brands refresh to stay competitive.

SmashBrand
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60%

of consumers avoid brands with unattractive branding, even when it has positive reviews.


B



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Comparison by features


Provider Type

Cost Range

Logo

strategy

brand system

enterprise grade

web
strategy

web
design

web
build

Ads & LEad gen

Fiverr &
99designs
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$250 - $500
‍

✓


Upwork
‍

$500 - $3k

✓

~

✓

Freelance Designers

$5k - $22k

✓

~

✓

~

LumoLab

$8k - $75k

Learn more

✓

✓

✓

✓

✓

✓

✓

✓

Studios

$16k - $75k

✓

✓

✓

✓

✓

✓

✓

Agencies

$60k - $350k

✓

✓

✓

✓

✓

✓

✓

✓


Comparison by strengths

Provider Type

Benefits & RISKS

Fiverr/99designs
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Very affordable

Risks:
Quality varies a great deal.
Many designers of low experience
Many non-native language speakers stifle communication & expectations

Logomarks alone have limited impact on engagement
Guiding the designer to a solution may require much effort

Upwork Freelancers

Quite affordable

Risks:
Quality varies a great deal.
Many designers of low experience
Many non-native language speakers stifle communication & expectations

Finding and selecting an experienced designer can be difficult

Logomarks alone have limited impact on engagement
Guiding the designer to a solution may require much effort

Independent Designers

High Quality Design in general. Some offer Brand strategy.

Risks:
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Designers have varied levels of expertise
Finding and selecting an experienced designer can be difficult
Rarely able to conduct enterprise-grade branding
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LumoLab

High quality design, content writing,
Strategic planning, Customer profiling, Strong enterprise expertise.

Can take on small pockets of marketing load ie, content writing.

Studios

High Quality, strategic, generally mid to strong experience.
Studios have various strengths and weaknesses.
Strategic planning, Customer profiling,
Some cut the budgets by only developing simple brand systems.

Risks
‍Management layers add complexity to project management.
Higher costs for project management.
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Agencies

High Quality, strategic, strong experience.
Even able to share some of your teams marketing load.
Strategic planning, Customer profiling, Strong enterprise expertise.

Risks
Much higher costs for project management layers.
Much more complexity in project management.

B


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Brand systems development for Marketing Directors seeking sophisticated strategic messaging paired with direct principal engagement and streamlined implementation.

We complement your existing partnerships while bringing specialized expertise to your brand journey.

Acknowledgements: Our deepest thanks to our valued clients featured here..

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