LumoLab brand insights

Investment in branding drives revenue growth.

Neilsen shows a 1-point gain in brand metrics, such as awareness and consideration, drives a 1% increase in sales.
‍

short term outcomes
⇢  Generate 90% more inbound calls
⇢  31% incremental sales
⇢  Lift buyer intent by 53%
⇢  Lift buyer perception by 40%
⇢  Improve word of mouth by 21%
⇢  Retain 38% more website visitors
Long term outcomes
⇢  Build and scale audiences around your brand
⇢  Lift visibility & stake a distinct space in the market
⇢  Provide investors clarity on brand value
⇢  Launch & position a new or updated product
⇢  Craft a compelling, cohesive offer

Companies investing in comprehensive branding systems achieve 3.2x ROI on ad spend and 42% lower cost per lead.

Setsail marketing data
‍

A brand loses 2% of future revenue for every quarter it stops advertising.

Neilsen



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A Comparison between LumoLab and others.‍

Spend in United States (in USD)

$250-500

500-3K

5-22K

22-42k

60-250k +

Fiverr
Upwork
Freelance Designer
Creative Studio + Agency
Full Stack Agency
Logo
0-5%
lift in buyer intent
Logo to Mini-Branding
5-20%
lift in buyer intent
Branding
+ Website
30-60%
lift in buyer intent
Branding
+ Website
+ Copywriting
+ Social/Advertising

40 - 100%
lift in buyer intent
Premium Branding
+ Website
+ Copywriting
+ Social/Advertising
+ Top Tier 0.1% Creative Assets
(Video / Animation / Illustration)
+ Public Relations
+ Physical Activations
150 - 300%
lift in buyer intent
A brief caveat that sales volume gains are potential and depend on execution, market, and integration with other marketing efforts. Branding projects typically range from $7,000–$150,000 per project.
The brand spend figures shown exclude media costs—such as advertising spend on Meta, Google, or LinkedIn. These are to be calculated separately for clarity.



LumoLab offers a streamlined experience, with a direct line to your branding consultant, who also serves as your principal designer.
‍

8K

12K

22K

34K

50-75K

LumoLab
Small Business 
Starter Package
LumoLab
Small Business 
Foundation Package
LumoLab
Small Business Premium Package
LumoLab
Business Premium Package
LumoLab
Franchise/Corporate Premium Package
Branding
30%
lift in buyer intent
Branding
+ Landing Page
+ Copywriting
40 - 50%
lift in buyer intent
Branding
+ Small Website
+ 6 page Blog
+ Copywriting
40 - 80%
lift in buyer intent
Branding
+ Regular Website
+ 6 page Blog
+ Copywriting
+ Lead Generation (High Value Content Offer)
80 - 120%
lift in buyer intent
Branding
+ Website
+ 6 page Blog
+ Copywriting
+ Lead Generation (High Value Content Offer)
+ Top Tier 0.1% Creative Assets (Video / Animation / Illustration)
120 - 200%
lift in buyer intent

81% of consumers say trust is essential before making a purchase.

Edelman

70% of buying decisions occur before any sales interaction

Hubspot

Data on Branding and its impacts.
‍‍

4/10 buyers equate amateur branding with low-quality products/services.

Bronze paper clip turned to a 30 degree angle and cropped off at the side for placement on the side of the visible browser window

38%

of website visitors leave immediately due to unappealing branding.

They have 6.5x less interaction than competitors.

21%Bad branding reduces word-of-mouth by one-fifth.

74% of S&P 100 companies rebrand within their first 7 years. Established brands refresh to stay competitive.

SmashBrand
‍

60%

of consumers avoid brands with unattractive branding, even when it has positive reviews.


B



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‍


Comparison by features


Provider Type

Cost Range

Logo

strategy

brand system

enterprise grade

web
strategy

web
design

web
build

Ads & LEad gen

Fiverr &
99designs
‍

$250 - $500
‍

✓


Upwork
‍

$500 - $3k

✓

~

✓

Freelance Designers

$5k - $22k

✓

~

✓

~

LumoLab

$8k - $75k

Learn more

✓

✓

✓

✓

✓

✓

✓

✓

Studios

$16k - $75k

✓

✓

✓

✓

✓

✓

✓

Agencies

$60k - $350k

✓

✓

✓

✓

✓

✓

✓

✓


Comparison by strengths

Provider Type

Benefits & RISKS

Fiverr/99designs
‍

Very affordable

Risks:
Quality varies a great deal.
Many designers of low experience
Many non-native language speakers stifle communication & expectations

Logomarks alone have limited impact on engagement
Guiding the designer to a solution may require much effort

Upwork Freelancers

Quite affordable

Risks:
Quality varies a great deal.
Many designers of low experience
Many non-native language speakers stifle communication & expectations

Finding and selecting an experienced designer can be difficult

Logomarks alone have limited impact on engagement
Guiding the designer to a solution may require much effort

Independent Designers

High Quality Design in general. Some offer Brand strategy.

Risks:
‍
Designers have varied levels of expertise
Finding and selecting an experienced designer can be difficult
Rarely able to conduct enterprise-grade branding
‍

LumoLab

High quality design, content writing,
Strategic planning, Customer profiling, Strong enterprise expertise.

Can take on small pockets of marketing load ie, content writing.

Studios

High Quality, strategic, generally mid to strong experience.
Studios have various strengths and weaknesses.
Strategic planning, Customer profiling,
Some cut the budgets by only developing simple brand systems.

Risks
‍Management layers add complexity to project management.
Higher costs for project management.
‍

Agencies

High Quality, strategic, strong experience.
Even able to share some of your teams marketing load.
Strategic planning, Customer profiling, Strong enterprise expertise.

Risks
Much higher costs for project management layers.
Much more complexity in project management.

B


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About Lumo Lab

An alliance of independent design consultants. We develop brand systems that resonate deeply and move our clients towards stronger top line growth.

Acknowledgements: Our deepest thanks to our valued clients featured here..

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