Collaborating with William Main at Rejigged Studio, ESS needed strong brand authority to reach and connect with enterprise prospects.
Industry
Industrial Services
Key Project
Branding
Tenure
2024
M
Strategic branding
As a commercial industrial parts supplier, ESS had already built a strong reputation for its superb customer service and responsiveness.
The existing branding, however, wasn't properly signalling ESS as a trusted team, but rather had the team looking under-resourced.
And yet, once a client onboards with ESS, it finds itself connected into a great partner supplier relationship.
Since ESS now serves on larger projects, a need to refresh the brand was necessary to communicate the trust and capability it has progressively built a reputation for among existing clients.
We looked at building a strategic brand foundation that enables buyers to immediate gauge the brand's defining qualities as a responsive, adaptable and trusted partner.
brand signals
The brand signals expertise and readiness, tempered with corporate pragmatism.
Even in settings where supply is limited, rising competition can drive companies prioritise branding.
Branding helps to signal the customer experience ahead of time, and helps business to have gain visibility in the marketplace.
Sometimes, its more than simple expressing your defining values, and more about creating an immediate sense of what people will feel know knowing you're the partner they can trust in times of need - ie. the peace of mind that comes with just knowing they are in good hands.
Conveying this concept is wildly different depending on the types of people we're communicating to.
So a brand needs to know the buyers' psychology, the motivations behind decisions, the environmental factors that govern their priorities, and what you need to stand out firmly and confidently in the industry.
Conveying this concept is wildly different depending on the types of people we're communicating to.
So a brand needs to know the buyers' psychology, the motivations behind decisions, the environmental factors that govern their priorities, and what you need to stand out firmly and confidently in the industry.
Our team steps in beside you to help find greater clarity and depth towards understanding your buyer in ways that will better shape your outlook, and marketing actions.
