La Lumiere 
La Lumiere's naturally milled soaps with essential oils draw people into a quiet, meditative, elevated sense of place.
 
falling into calmness
The range incorporates locally-farmed botanicals that truly transport you to the lush, wild and untamed Australian rainforest.
The brand is positioned as a premium offering, with its focus on sourcing local, high-efficacy botanicals and hypo-allergenic ingredients. 

buyer connection
La Lumiere's brand philosophy connects the buyer with ideas that embody the product as an unconscious layer.
 
Branding often works unconsciously on the buyer, are mostly unaware of its gentle guiding process.
The outcome of the campaign measured in numbers.