A quiet place in the hand. Enriched by Australian botanicals.
Naturally milled soaps with essential oils, and locally-farmed botanicals. In the hand, it transports the user. The storytelling mechanic sits on this before we get to the ingredients.
Industry
Personal Care
engagement
Branding
Tenure
2016
L
The storytelling is the soap. Hold it, and it takes you to the quiet, wild Australian rainforest.
Before anyone reads the ingredients. Before hypo-allergenic, before the botanicals list.
The product already does this.
Naturally milled. Essential oils. Locally-farmed botanicals. Hypo-allergenic. The brand had to carry the story before the features are listed.
