>>> La Lumiere  >>>

La Lumiere's naturally milled soaps with essential oils draw people into a quiet, meditative, elevated sense of place.

Industry

P‍ersonal Care

Key Project

Brand Language System

Tenure

2016

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The range incorporates locally-farmed botanicals that truly transport you to the lush, wild and untamed Australian rainforest.

The brand is positioned as a premium offering, with its focus on sourcing local, high-efficacy botanicals and hypo-allergenic ingredients.

Sample project
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La Lumiere's brand philosophy connects the buyer with ideas that embody the product as an unconscious layer.


Branding often works unconsciously on the buyer, are mostly unaware of its gentle guiding process.

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Effects

The outcome of the campaign measured in numbers.

32.6 %

More clients

1

Effie award

22 423

Social media likes

322k

Subscribers