Senior-only brand studio

A branding
partner where
the principals
still make
the work.

Two of our four principals on every project, from first conversation to final file.

Every principal has led enterprise-level work for over a decade.

Brief us in

Minimalist modern hallway with light and shadow patterns on the wall and a digital display showing a mining technology advertisement in Spanish as two blurred people walk past.

"If you're building trust in
the marketplace, you'll
want Trevor in your corner.
‍‍

Adrian Young Then Head of Product, spookfish
‍

/ Marketing teams quietly dread brand development.

Time lost to directionless design loops.

Conflicting notes, interpreted third-hand.

A vision watered down by too many voices.

We built LumoLab to end this.

TRUSTED BY the teams at /

"Trevor brings a pragmatic and rational mindset to crafting our assets.

He contextualizes work and communicates rationale better than any designer we've known.

David Dunstan Head of Global Marketing

Two principals, always.

Two of our four principals on every project, matched to the disciplines it needs.

No juniors, no handoffs, no one learning on your budget.

our formula /

One roof.

Strategy, design, copy and build in the same conversation.

No time lost between suppliers, and the message stays whole from brief to launch.

Evidence over opinions.

We design around buyer intelligence, so your stakeholders land on a direction instead of debating taste.

Ideas get time to settle before they're judged.

And one rule keeps things moving: if you're in the room, you vote. Miss it, and you don't veto later.

Committed time stays committed.

When a principal is on your schedule, that time is yours, not shared.

For long rollouts, one principal stays with you and the others back them.

We run two to three engagements at a time, and we'll tell you on the first call whether we have room.

/ "Trevor's intuitive process saved time that a team like ours would easily lose to iterations and reworks. ‍

David Dunstanhead of Global Marketing

40

months of
engagement

105

briefs
delivered

From late 2020 to 2024, a year before its A$1.31bn acquisition by Weir Group, Micromine worked with one LumoLab principal across 105 briefs.

No account team churn, no re-briefing, no handoffs.

Explore case study

Principal: Trevor /

print /

digital /

event /

office /

Selected pages from a Brochure designed from Micromine's Alastri product ecosystem. The Pages show panoramas of mine sites interspersed with relevant text explanations.

/ Rekindled Sauna: Eight months from a blank page to opening day.

8

months
to launch

48

page
brand system

Name, tagline, brand system, guest personas, website exploration, roadside hoarding, carpark decals, launch media.

All decided, built and installed before the first guest stepped inside.

One principal, no handoffs.

Principal: Trevor /

brand framework /

signage /

merch /

A sensory world that crystallises the client's memory of the brand.

Explore case study

cost calculator

Get the range

/ A clear budget
for your scoping meeting.

Cost estimates for your sector, size and goals.

client work

/ Deep dives
into our work

‍

/ Who gets assigned.
‍

Each principal runs their own senior practice. LumoLab is where they're assigned, contracted and accountable as one.

Branding + Design + websites
‍

Trevor
‍

22 years across hospitality, FMCG, energy, wellness, mining, SaaS, healthcare, industrial and consumer tech.

Art Direction + illustration + Animation

Tracey
‍

Juror, Australian Graphic Design Association, Art Director TEDx Perth, Diverse folio across entertainment, museum, healthcare, insurance, government.

brand Marketing + Public Relations
‍

Suyeon
‍

Diverse folio of integrated brand marketing strategies across global enterprises and SMEs.

Worked across P&G, Discovery Channel and LX Hausys, Saint Laurent Beauty, L'Oreal Korea and Nudge Healthcare.

3D creative direction
‍

Bach
‍

Technical visualisation and animation across TVCs, museum installations, game development, engineering and architectural applications.

/ Working with us
‍

You contract with LumoLab. One agreement, one invoice, one accountable principal.

We limit to three engagements at a time, so the work stays senior.

Let's cut the wasted time
and deadlocks from
your next brand project.
‍

First call is with Trevor.
We reply within two business days
to scope a conversation.

‍

Brief us in

A brandingpartner where the principals still make the work.

Two of our four principals on every project, from first conversation to final file.

Every principal has led enterprise-level work for over a decade.

"If you're building trust in the marketplace, you'll want Trevor in your corner.‍‍

/ Marketing teams quietly dread brand development.

Time lost to directionless design loops.

Conflicting notes, interpreted third-hand.

A vision watered down by too many voices.

We built LumoLab to end this.

"Trevor brings a pragmatic and rational mindset to crafting our assets. He contextualizes work and communicates rationale better than any designer we've known.

Two principals, always.

Two of our four principals on every project, matched to the disciplines it needs. No juniors, no handoffs, no one learning on your budget.

One roof.

Strategy, design, copy and build in the same conversation. No time lost between suppliers, and the message stays whole from brief to launch.

Evidence over opinions.

We design around buyer intelligence, so your stakeholders land on a direction instead of debating taste. Ideas get time to settle before they're judged. And one rule keeps things moving: if you're in the room, you vote. Miss it, and you don't veto later.

Committed time stays committed.

When a principal is on your schedule, that time is yours, not shared. For long rollouts, one principal stays with you and the others back them. We run two to three engagements at a time, and we'll tell you on the first call whether we have room.

/ "Trevor's intuitive process saved time that a team like ours would easily lose to iterations and reworks. ‍

40

105

From late 2020 to 2024, a year before its A$1.31bn acquisition by Weir Group, Micromine worked with one LumoLab principal across 105 briefs. No account team churn, no re-briefing, no handoffs.

/ Rekindled Sauna: Eight months from a blank page to opening day.

8

48

Name, tagline, brand system, guest personas, website exploration, roadside hoarding, carpark decals, launch media. All decided, built and installed before the first guest stepped inside. One principal, no handoffs.

A sensory world that crystallises the client's memory of the brand.

/ A clear budgetfor your scoping meeting.

Cost estimates for your sector, size and goals.

/ Deep dives into our work‍

Creating trust with people who buy the expertise.

Weight for the industry. Warmth for the community.

Wonder a child will chase. Structure a parent will buy.

A quiet place in the hand. Enriched by Australian botanicals.

French pedigree, no pretence.

Giving life to the reputation they had already built.

/ Who gets assigned.‍