>>> Athlone Partners  >>>

We've established LA-based Athlone Partners' brand presence to embody the tone of a friendly, trusted expert business adviser.
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Industry

Financial Services
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Key Project

Branding + Website + Lead Gen
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Tenure

2024-25

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Sample project
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The brand strategy dispels the tension around engaging financial help, making small businesses to feel truly supported to grow.
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Athlone Partners brand architecture is built on three foundational pillars:
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⇢      Personalized Consulting for SMBs
⇢     Automation to support Growth
⇢      Clarity on Financial concepts
⇢      Replacing stress with clarity & ease

This informs the Athlone's identity to shape how it speaks, engages and develops its service.

"Athlone reflects empathy and understanding towards their SMB clients' financial challenges."

LUMOLAB
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The distinctive brand, engages on a deeper, personal layer showing we understand our clients overarching aspirations.

Market intelligence shows clients feel vulnerable about their financial situations and don't feel enough time is given to educate.

Athlone's deep expertise is the support SMBs owners need - personalized, informative and growth-focussed.

The website serves as the cornerstone of an integrated sales funnel, complete with payment processing and analytics tracking.

A data-driven content marketing strategy powers links branding to lead generation.

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At LumoLab, we bridge the gap between branding and revenue—two areas traditionally siloed out.
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Our comprehensive approach allows us to quantify the true financial impact of strategic branding, demonstrating its lasting value to financial service providers.

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Sample project
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