>>> Rekindled  >>>

We helped build Rekindled's brand presence and trust in a critical launch window.

Industry

Health and Wellness Spaces

Key Project

Brand & Marketing Assets

Tenure

2025-26

Sample project

Idea

To build a strategic branding framework.

150+

campaigns supported

Rekindled brings the Finnish Sauna over to Australia in its most authentic form, informed by Finnish experts and engineered for a proper löyly experience.

This is place for people to unwind, disconnect from daily pressures, and restore their physical and mental wellbeing.

The type system carries both sophistication and engineered simplicity, to reflect that the venue is designed in consultation with leading Finnish sauna experts.

The brand imagery connects with the sensory immersion and invigoration people experience with a properly engineered Finnish Sauna.

The brands visual language is designed to engage quality-conscious, health-invested locals, meaning people who notice details and care about authenticity.

Sample project
A yellow and purple background with a quote about jobs

LumoLab's approach to branding is based not on style trends, but is instead informed by customer motivations and how your unique offer connects with their needs.

Strategic branding supports the full client experience by building real, human connection with its audiences.

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Sample project