Branding & Marketing Investment Guide

Research-backed ranges. LumoLab fees sit within these figures.

Industry
Tech / SaaS
Hospitality
Mining / Industrial
Luxury / Consumer
Professional Services
Other
Company size
Early / Micro 1–15 people
Growth 15–80 people
Scale-up 80–400 people
Established 400+ people
Services
Branding & Visual Identity Base
Brand Photography
Website Development
Digital Ads
Social Strategy
Public Relations

Estimated investment range

$34,000 – $62,000

Includes Branding & Visual Identity • LumoLab fees sit within these research averages

Key considerations that influence the final figure

  • Depth of strategic foundation and buyer research required for your industry
  • Number of initial concepts and revision rounds
  • Completeness of brand guidelines and application examples
  • Whether brand photography, website or campaign assets are included
  • Level of post-delivery support and stakeholder alignment work
  • Complexity of existing brand equity that needs protecting or evolving
Sources: Gartner, Deloitte, HubSpot, Statista, IBISWorld, GoodFirms, Clutch, Nielsen and industry benchmarks