Cost calculator /
What should we budget for this?
A defensible range for brand and collateral work, built from 91 published sources. Three questions, one number, and the sentence you’ll need when someone asks where it came from.
What are you budgeting for?
Published ranges before rollout. The bar shows where each sits on one shared scale.
About your company
Used to size your marketing budget, not to price the work.
US$
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Above $100m, the only published pricing is for multi-division companies — Veloura defines enterprise by structure, not revenue.
Add to the scope
Optional. Pre-filled quantities are typical for a company your size.
This engagement is priced with rollout and the main collateral inside it, so add-ons are hidden to avoid counting them twice.
Where these numbers come from
Sources behind the current selection
Evidence types: industry survey (primary survey or large-sample marketplace data), published rate card (a vendor’s actual shelf price), agency pricing guide (an agency’s own post about what things cost — most public design pricing, which is why this page shows a range, never a quote).
What the research could not find
- No Australian source publishes a price for a branding project. The branding ranges here are North American, converted where you switch currency, and rounded hard because a converted range is no more precise than its source.
- One source, Veloura’s 2026 guide, tiers rebrand pricing by size and defines its own bands: small business under about $5m revenue, mid-market $10m–100m, enterprise by structure (multi-division or multi-market), not revenue. The refresh and rebrand cards use those bands as written; where Veloura is silent ($5m–10m, above $100m) the nearest band is shown and labelled. Elsewhere, sector and revenue only size the budget cross-check.
- The cross-check uses marketing budget as a share of revenue (Gartner 2026 CMO Spend Survey; Deloitte/Duke/AMA CMO Survey) and a published 5–10% rebrand share of that budget. It measures capacity, not the price of a deliverable — a check, not a quote.
- Low and high are the published floor and ceiling. The midpoint is their average, offered for convenience; no source publishes a median.
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