Mi Integrated involved us in rebranding its commercial cleaning business, setting the stage for a renewed and revitalized brand presence.
Industry
Commercial Cleaning
Key Project
Brand & Marketing Assets
Tenure
2020-22
M
Mi Integrated was a new brand built by an established team in the highly competitive commercial cleaning space. Mi Integrated wanted to differentiate by creating a trusted commercial presence that would enable it to compete with larger brand for key contracts.
The challenges
Branding is a broad toolkit of communication cues and languages. We communicate nuanced ideas through imagery, words and elements that create immediate understanding in the buyers mind.
Mi Integrated needed to establish a marked separation from its competitors in order to generate strong visibility and confidence. Competition can drive companies to see the value in formulating a distinct, powerful presence.
We help your brand signal visibly in the marketplace, by creating a world around the defining values and opportunities that come with your offer.
More than simply knowing who to talk to, we dive into how they think, what motivates, and what steps actually lead to a decision.
Lumo Lab also helped the client solve the brand's naming, which expresses its philosophy of holistic-oriented, timely hygiene solutions.
naming a brand
Naming is a natural extension of our strategic branding process. Through that process we deeply assess the market dynamic, buyer motivation, which values guide decision-making among other factors.
By understanding our environment and buyer, and where your brand sits within the marketplace in terms of price, quality, integration, values - we're able to help you identify what opportunities you have to bridge your brand with the buyer.
