When emergencies strike, marketing teams need a reliable design partner to turn to.
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Lumo Lab's modular service structure and direct to designer system, ensures we have right systems to tackle your urgent needs in quick succession.
The Design Pickle: We've Been There
As a branding and design business serving marketing teams in large companies across Australia, we've seen our fair share of design pickles.
And trust us - we've got the skills and experience to get you out of them. Our team of expert designers and creative directors is ready to dive in and tackle any challenge you throw our way.
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Lumo Lab's Specific strengths are
laying the foundation for brand outreach to buyers
The design, build and deployment of these assets and platforms
SUpporting marketing and sales on the execution of key strategic actions
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Tailored Solutions for Your Needs
What sets Lumo Lab apart? For starters, our modular service structure is designed with your needs in mind. We know that not every project requires a full-scale design overhaul - sometimes, you just need a quick fix. That's why we offer a range of services that can be tailored to your specific requirements, whether you need a single social media graphic or a complete rebranding strategy.
Expertise across diverse engagments Visit Visit the other areas of our website for more on what we offer, and the outcomes that we help our clients to realise. We believe in transparency and flexibility, which means you can tap into our expertise on an as-needed basis without breaking the bank.
The following provides supporting data
"If a scaleup were to change certain levers within its brand toolkit, it could see a 20% increase in interest from people", says Drew Usher, the Research Lead and Brand Strategy Director at Hotwire Australia
“Branding is a powerful yet undervalued tool by most tech scaleups, which prioritise product over brand. Striking a balance between function and emotion in brand communications is a huge opportunity."
Hotwire Australia, 2023
A study by the Institute of Practitioners in Advertising (IPA) found that campaigns with a strong visual identity were 27% more likely to report significant business effects, such as increased market share and sales (IPA, 2021).
Practicioners in Advertising, 2021
The human brain processes visual information 60,000 times faster than text (IAS, 2022), making visual branding a critical component in capturing attention and conveying your brand's message.
IAS, 2022
According to research by Hubspot, infographics are 30 times more likely to be read than a written article and they can increase website traffic by up to 12% .
Hubspot, 2024
According to Vengage study in 2021, over 50% of marketers used visuals in over 91% of their content, wit 36% of all visual used being custom-created visuals for their brand.
Vengage, 2021
A Springer study found that people following directions with text and illustrations do 323% better than people following directions without illustrations.
SPRINGER
Four key takeaways:
Identifying your tribe aligns with values and vision, guiding like stars.
Focus on what customers can achieve with your product, suggests Jason Fried.
Generate warm leads, and cut down cold leads that hurt your bottom line on excess qualifying time.
Build your brand prestige, by effectively leverage your strategy, while remaining brand-cohesive.
Scott Beckman says customers buy emotions, not features or benefits.
Bain's Elements of Value enhance offerings, meeting a spectrum of desires.
Brand comms
Brochures
websites
campaigns
product imagery
expo Signage
Lumo Lab's Brand Strategy Workbook is here.
Planning a rebrand to unlock your brand's full potential?
Our comprehensive Brand Strategy Workbook lays a foundation towards defining your unique identity, vision and message in your marketplace.
To help accelerate growing brands, we are making our workbook available at $360 for early-bird purchasers until 1 August 2024.
