A model of a house being held by a hand

3D visuals transform product, packaging and personality in truly unique ways, that offer greater clarity and distinction to brands.

Lumo Lab integrates 3D visuals to build a world around brands that come alive with texture, form and depth.
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3d imagery can increase

audience retention by 62%‍

audience engagement by 37%

conversion by 40%‍

Sample projectSample projectSample project
C
Product Launch creative Direction

We crafted 3D visuals for Micromine's AI-infused mining resource app that take an innovative leap towards the convergence of mining exploration and AI data insights.
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La Lumiere - Business Cards - Image
La Lumiere - Packaging- Image
A brochure with a man in a yellow jacket


A Forbes report has shown that 3D marketing can increase conversion by 40%, while 82% of marketers see 3D content as effective for increasing engagement.  

La Lumiere - Business Cards - Image
La Lumiere - Packaging- Image
A purple brochure with a picture of a mountain
external Insights

For 15 years IKEA has built a great majority of its catalogue shots from 3DCG. It now has a library spanning 60,000 objects designed in-house across its decade long transformation process.  See video.

This even includes fluffy toys, fibrous fabrics, glassware and room detailing, all created in incredible digital realism as shown below.
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Ikea 3D graphics built inhouse to replace traditional photography of their producrs


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Data points

According to a report by IDC, the demand for 3D and augmented reality content to grow at a compound annual growth rate (CAGR) of 65.9% fueled by desire to increase engagement and brand recognition.

Fergus Rooney, the co-founder of AgencyEA, discovered that 89% of ad content is now ignored by consumers. Television advertising has been hurt by the ability to watch shows on-demand and skip ad breaks, while the most consumers have ad-blocking a limitctiveness of online advertising.

As such advertisers are looking for new ways to engage experientially.

A global study by Freeman revealed that over a third of CMOs planned to allocate between 21% and 50% of their budgets to experiential advertising in 2018.

A giant hamburger hanging from the side of a building
Examples images from the Maze website, which shows a simple puzzle like 3D visuals of balls rolling down various geometic pathways
Data points

According to a report by IDC, the demand for 3D and augmented reality content to grow at a compound annual growth rate (CAGR) of 65.9% fueled by desire to increase engagement and brand recognition.

Fergus Rooney, the co-founder of AgencyEA, discovered that 89% of ad content is now ignored by consumers. Television advertising has been hurt by the ability to watch shows on-demand and skip ad breaks, while the most consumers have ad-blocking a limitctiveness of online advertising.

As such advertisers are looking for new ways to engage experientially.

A global study by Freeman revealed that over a third of CMOs planned to allocate between 21% and 50% of their budgets to experiential advertising in 2018.

A giant hamburger hanging from the side of a building
external Insights

Maze's website shown above brings fresh, thoughtful and understated branding that shows how 3D can take center-stage and how the medium enables sometimes divergent ideas to play together.

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Sample project
Next : Micromine
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About Lumo Lab

I'm Trevor, bringing two decades of brand systems development to Marketing Directors who need sophisticated thinking without the complexity of large agency relationships

Acknowledgements: Our deepest thanks to our valued clients featured here..

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