3D visuals transform product, packaging and personality in truly unique ways, that offer greater clarity and distinction to brands.
Lumo Lab integrates 3D visuals to build a world around brands that come alive with texture, form and depth.
3d imagery can increase
audience retention by 62%
audience engagement by 37%
conversion by 40%
C
Product Launch creative Direction
We crafted 3D visuals for Micromine's AI-infused mining resource app that take an innovative leap towards the convergence of mining exploration and AI data insights.
A Forbes report has shown that 3D marketing can increase conversion by 40%, while 82% of marketers see 3D content as effective for increasing engagement.
Bloom & Grow's children's writing program ignites the imagination of academically gifted students. The program's key brand image of a Harry Potter-like castle, touches that creative spark, placing 3D visuals at center-stage.
Data points
According to a report by IDC, the demand for 3D and augmented reality content to grow at a compound annual growth rate (CAGR) of 65.9% fueled by desire to increase engagement and brand recognition.
Fergus Rooney, the co-founder of AgencyEA, discovered that 89% of ad content is now ignored by consumers. Television advertising has been hurt by the ability to watch shows on-demand and skip ad breaks, while the most consumers have ad-blocking a limitctiveness of online advertising.
As such advertisers are looking for new ways to engage experientially.
A global study by Freeman revealed that over a third of CMOs planned to allocate between 21% and 50% of their budgets to experiential advertising in 2018.
IKEA has built a great majority of its catalogue shots from 3DCG with its product library spanning 60,000 3D objects crafted in-house across its decade longtransformation process. See video.
This even includes fluffy toys, rugs, glassware, food and room detailing, in incredible realism. This creates substantial cost savings for IKEA, no longer needing to stage properties and complex physical sets perfectly in one go.
Data points
According to a report by IDC, the demand for 3D and augmented reality content to grow at a compound annual growth rate (CAGR) of 65.9% fueled by desire to increase engagement and brand recognition.
Fergus Rooney, the co-founder of AgencyEA, discovered that 89% of ad content is now ignored by consumers. Television advertising has been hurt by the ability to watch shows on-demand and skip ad breaks, while the most consumers have ad-blocking a limitctiveness of online advertising.
As such advertisers are looking for new ways to engage experientially.
A global study by Freeman revealed that over a third of CMOs planned to allocate between 21% and 50% of their budgets to experiential advertising in 2018.
